Marketing and Leads

  • 0409d_rm_SM1a_1.jpg(90)

    What Makes an Effective E-Mail Newsletter?

    Proliferating popularity of e-mail newsletters compounds potential payoff, challenges for remodelers.

     
  • 0409b_rm_BL1c_3.jpg(90)

    Learning From New-Home Builders

    Spending time with a new-home builder changes a remodeler’s perspective on his marketing budget.

     
  • lindacase.jpg(90)

    "Belly-to-Belly" Marketing Yields Best Payoff for Creative Remodelers

    Remodelers move away from traditional print marketing to opportunities for in-person meet-and-greets.

     
  • Life Lines

    A Detroit remodeler is weathering the economic storm by focusing on smaller jobs, renegotiating rent and insurance contracts, and tracking real estate values.

     
  • Face-to-Face Meetings Work Best in Current Market

    Maryland remodeler Bob Weickgenannt is using a personal touch in place of traditional print ads and direct-mail brochures to connect with prospective clients and help convert leads to sales.

     
  • Take One

    For 27 years remodeler David Tyson has almost exclusively relied for new business on customer referrals and doing additional work for previous customers. That's changing.

     
  • Headshot_Landis_ToughQuestions(90)

    Doing Less in 2009...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What Do You Vow to Do Less of in 2009 and Beyond, and Why?

     
  • Headshot_Feinmann_ToughQuestions(90)

    Red Flags Ignored...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What red flags will you never ignore again?

     
  • Headshot_Murphy_ToughQuestions(90)

    Marketing Strategies No Longer Working...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What marketing strategies no longer work for you?

     
  • Headshot_Shekhtman_ToughQuestions(90)

    Marketing Strategies That Are Working...?

    Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What marketing strategies are working for you?