Proliferating popularity of e-mail newsletters compounds potential payoff, challenges for remodelers.
Spending time with a new-home builder changes a remodeler’s perspective on his marketing budget.
Remodelers move away from traditional print marketing to opportunities for in-person meet-and-greets.
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A Detroit remodeler is weathering the economic storm by focusing on smaller jobs, renegotiating rent and insurance contracts, and tracking real estate values.
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Maryland remodeler Bob Weickgenannt is using a personal touch in place of traditional print ads and direct-mail brochures to connect with prospective clients and help convert leads to sales.
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For 27 years remodeler David Tyson has almost exclusively relied for new business on customer referrals and doing additional work for previous customers. That's changing.
Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What Do You Vow to Do Less of in 2009 and Beyond, and Why?
Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What red flags will you never ignore again?
Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What marketing strategies no longer work for you?
Ten remodelers answer 12 questions about yesterday's building boom, today's business challenges, and tomorrow's commitments toward rebuilding their companies. This question: What marketing strategies are working for you?