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Be aware that semantics are important when it comes to offering a discount for clients who pay in cash.
From office and retail fit-outs to churches to homes, Pine Street Carpenters goes above and beyond its clients' needs. An interview with Michael Dolan, marketing and communications manager of the $7 million (and growing) company.
Carefully track your marketing and the resulting sales to ensure that you meet your gross profit goals.
With remodelers scrambling for prospects, lead-generation companies have gotten a lot more notice.
Minneapolis remodeling company swaps a bricks-and-mortar showroom for a fully appointed "rolling showroom."
Talking points for educating prospective customers about how and why to choose a qualified and experienced remodeling contractor.
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It can be a challenge to keep salespeople motivated and upbeat when leads are harder to come by and contracts are less likely to be signed. Here are tips for sales team motivation.
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A stagnant local economy needs job creation to give it a boost and create consumer confidence.
In slow economic times, an updated website could be bringing in more business than any other lead source.
It costs you nothing to use social networking sites such as Facebook to make people aware of your company.