Marketing and Leads

  • Out of the Dark

    An Arizona remodeler is surviving this year by lowering his margins to meet homeowner expectations and compete with new contractors.

     
  • Repercussions From Material Delivery Delays

    One Indianapolis remodeling company finds that a busier fall may mean material delivery delays that affect cash flow and scheduling. And, as business picks up for remodelers across the nation, such delays may become increasingly common.

     
  • For New Spaces, New Technologies Bring New Markets

    Research deeply and educate generously might be a mantra for one remodeling company. Its welcoming embrace of the American Recovery and Reinvestment Act's tax credits is keeping it busy with siding, window, and insulation projects now -- and positioning it for a return to its larger...

     
  • Respectable Third Quarter

    A New Jersey remodeler is enthusiastic about homeowners reacting positively to a few strong economic indicators, as well as the potential market from the state’s generous energy-efficient remodeling incentives.

     
  • New-Client Insight

    A two-page client questionnaire helps this remodeling company qualify clients and spot trends.

     
  • Getting Client Feedback

    A client feedback process throughout a remodeling job ensures that you address issues as they arise. The result: happy clients and more referrals.

     
  • Membership Advantage

    A Pennsylvania remodeler receives marketing value from his builders association membership.

     
  • Forget "Always Be Selling." The New Mantra Is "Always Be Listening."

    Even the smallest businesses can benefit by knowing what's being said about them online.

     
  • Painless Business Generation for Production Staff

    By leveraging the day-to-day contact your production staff have with homeowners, you can build trust, improve profits, and sail through change orders.

     
  • How to Win Remodeling Sales in an Insecure Consumer Market

    Help homeowners understand the new rules of making remodeling decisions, so that they feel the game is safe, fair, and worthy of playing through.