Marketing and Leads

  • How to Make a Referral Book

    Consultant Tim Nagle tells you how to make and use a referral book to stay in touch with past customers.

     
  • Banding Together

    Local group of housing professionals markets the services of member companies.

     
  • Meet Your New Competitors — and Bid Like Them

    How to bid against production and custom builders who have entered the remodeling market.

     
  • Mid-Process Remodeling Events Draw Big Crowds

    Meadowlark Builders and HartmanBaldwin Design/Build are at the forefront of remodeling tours that show what's "behind the drywall."

     
  • Remodelers Spot Opportunity in Little-Understood FHA Renovation Loans

    Remodelers, realtors, and lenders take a new look at renovation loans as banks offload foreclosures and homeowners scramble for renovation funds.

     
  • Out of the Dark

    An Arizona remodeler is surviving this year by lowering his margins to meet homeowner expectations and compete with new contractors.

     
  • Repercussions From Material Delivery Delays

    One Indianapolis remodeling company finds that a busier fall may mean material delivery delays that affect cash flow and scheduling. And, as business picks up for remodelers across the nation, such delays may become increasingly common.

     
  • For New Spaces, New Technologies Bring New Markets

    Research deeply and educate generously might be a mantra for one remodeling company. Its welcoming embrace of the American Recovery and Reinvestment Act's tax credits is keeping it busy with siding, window, and insulation projects now -- and positioning it for a return to its larger...

     
  • Respectable Third Quarter

    A New Jersey remodeler is enthusiastic about homeowners reacting positively to a few strong economic indicators, as well as the potential market from the state’s generous energy-efficient remodeling incentives.

     
  • New-Client Insight

    A two-page client questionnaire helps this remodeling company qualify clients and spot trends.