An emerging school of thought has remodelers cross-marketing with complementary local businesses for greater visibility and more referrals...
Wait for a reversal of several of your downturn indicators before you decide that the recession is over.
Building on strengths and updating its marketing focus keeps leads coming in for this San Diego remodeling company.
If a current survey is still active, you will be able to participate immediately. New surveys are typically released in the first half of...
Find building product information and advice from fellow pros in the roofing, siding, decking, window, and door industry.
Benchmarks help remodelers evaluate their company's performance. Some benchmarks are averages, some represent reasonable targets, still others set thresholds. The danger, however, is that a benchmark that is meaningful for most companies may not be appropriate for some.
The REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which...
How do you determine what to spend on marketing when you need to boost sales efforts for growth?Joaquin Erazo Jr., marketing vice president at Case Design/Remodeling, Bethesda, Md., uses a formula that relies on history as an indicator of future performance. "The goal is to make sure you are not...
Community service can be a vital marketing tool, but be selective in how you invest your time and dollars.
Remodelers generally do well by doing good, and Clemleddy Construction was no exception in June when its participation in a 24-hour "Relay...
A visit to an airport restaurant demonstrates that companies benefit by institutionalizing friendliness, courtesy, and good humor.