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Using two colors puts you in a category that's not as professional as using four colors for a brochure. If the company is going for a middle-range client, the brochure is OK. If it's going to higher-income people, it's going to end up in the trash.

Critique courtesy of Ruth Lozner, M.F.A., who has been an associate professor of design and marketing at the University of Maryland in College Park for 18 years.

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