What if searching for a contractor were as easy as shopping for a product on Amazon.com? That may soon be the future of how clients find contractors to hire online. Coined as “a combination of a Priceline and Angie’s List,” ServiceWhale Inc., a new start-up aimed at making the section process for a home-improvement contractor easier.

Currently, the site includes pricing for close to 200 contractors and has $2.5 million in asking from six angel investors, aimed to get customers with instant custom quotes and order projects at fixed prices from licensed contractors and businesses in their state. ServiceWhale Inc.’s business model can be applicable to HVAC, flooring, roofing, and painting jobs for contractors.

Customers won’t need to pay for ServiceWhale as they do for other sites such as Angie's

While the genesis was consumer-inspired, ServiceWhale's developers have found that contractors - most of whom are small businesses - also are enthusiastic about the matchmaking help, citing the benefit of promising leads without the typical hours-consuming process of visiting potential customers to provide estimates that often don't result in actual work orders.
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