Google knows more about consumers than any other organization, says New York Times writer David Streitfeld. The internet company will now be putting its constantly collected information to good use with Google Home, a voice-activated home automation system that utilizes information about customers. The device will connect to the internet and owners' smartphones to stream audio and video, and control smart home devices. The device will enter the market in competition with other popular smart home devices, such as the Amazon Echo.

Streitfeld writes,

For Google Home to stand out, Gene Munster, an analyst with Piper Jaffray said, it would have to outdo the Echo, particularly in search. “You have to be able to ask it a complex question, and then it would go to the Internet and read it back to you,” Mr. Munster said. “Echo doesn’t do a good job of that today.”

The Google Home was recently unveiled at the company's annual developer conference in Mountain View, Calif. this week. Details regarding when the Home might be released or how much it will cost have not yet been disclosed.

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