Remodeling Brand Leader logo

Remodelers care most about a product's performance and least about its price, a new survey for Remodeling shows. The just-released 2015 edition of the Remodeling Brand Use Study also points out which brands in 54 product and three tool categories that remodelers regarded highest and used most often.

The study, conducted for Remodeling by The Farnsworth Group, polled nearly 1,000 professionals classified as remodelers, general contractors, or replacement contractors and asked them about their familiarity and opinions on various brands.

The pros were asked to use a 10-point scale (10 being highest) to rate the importance of nine different factors that would influence their selection of a brand. Here are the high, average, and low scores for each factor:

High Average Low
Product quality and performance
6.82 6.48 4.05
Available at preferred dealer
6.26 5.8 3.49
Have experience with brand
6.38 5.97 3.69
Lowest price
4.9 4.47 3.42
Manufacturer's reputation
6.35 5.87 3.64
Quick delivery/short lead times
6.93 5.77 3.78
Solid manufacturer warranty
6.57 5.88 3.46
Ease of installation
6.29 5.8 3.62
Delivery is correct, defect-free, undamaged
6.57 6.19 3.58

For each product category, survey participants were asked four questions: Which brand (out of a list of names provided) are you most familiar with? Which have you used in the past two years? Which brand do you use most? And which brand in your opinion has the highest quality.

This file shows the results of those questions for all but the tools. For each, we've listed the percent of respondents who named the No. 1 choice in each of the four areas. We’ve also included the percentage point lead each top brand had over the second-place finisher to provide context for the numbers.

As for the three tool categories, here are the results:

No. 1 % score % point lead
Tools--Electric and Cordless
Familiarity Bosch 96.4% 3.5
Used in past 2 years DeWalt 81.0% 13.1
Used most DeWalt 41.7% 28.6
Highest quality Festool 25.0% 3.6
Tools--Measuring devices/Laser
Familiarity DeWalt & Bosch (tie) 76.2% 0
Used in past 2 years Bosch 39.8% 3.7
Used most Bosch 24.1% 2.6
Highest quality Bosch 23.2% 20
Familiarity Stanley-Bostitch and Porter-Cable (tie) 83.0% 0
Used in past 2 years Porter-Cable 51.2% 4.9
Used most Porter-Cable 25.3% 5
Highest quality Senco 19.8% 5