With the growing trend of transforming backyards into destination spots for dining and entertaining, a homeowner’s favorite room in the house may very likely not even be in the house. Home design can no longer focus exclusively on the front of the house, disregarding the other three sides. All four sides of the home should have a cohesive appearance that’s every bit as inviting as the front elevation. Authentic design strives for a balance that’s pleasing to the eye, rather than front-loading the home with more expensive siding and finishing touches.

Great outdoor spaces can be your inside edge

Homeowners today are spending freely on landscaping and hardscaping around the entire perimeter. Opportunity is knocking for contractors aligned with the leading fiber cement manufacturer because these lavish outdoor spaces play to the strengths of durable fiber cement siding with advanced color finishes.

Homeowners will marvel at the lower maintenance required to keep fiber cement siding and trim looking attractive. And the fiber cement substrate won’t burn, even when exposed to significant heat or flames. Which makes this siding material an excellent choice around fire pits, brick ovens and gas grills. In fact, James Hardie® fiber cement products are endorsed by fire departments nationwide.*

The details make the difference

It’s the details that give a home instant curb appeal and timeless charm. Unlike wood-based siding, fiber cement does not require unsightly gaps between each butt joint to prevent boards from buckling. And factory applied finishes deliver superior color consistency and can perform better, last longer and look brighter on homes.

You’ll never regret aligning your business with an innovative manufacturer whose products are designed to look more attractive and perform beautifully, despite what nature brings.

Re-siding with premium products is a smart investment

When homeowners are considering the cost of siding, push them to take the long view. For lasting character with less maintenance, there’s no better value. In fact, Remodeling magazine rated re-siding with fiber cement as the #1 upscale remodeling ROI from 2005 through 2015.

Learn how you can gain membership status and earn rewards with each re-side. Visit HardieAlliance.com.

*James Hardie siding complies with ASTM E136 as a noncombustible cladding and is endorsed by fire departments across the U.S. including Marietta, GA, Flagstaff, AZ and Orange County, CA.

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