Victor Farina

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The Paper Chase Payoff The Paper Chase Payoff

These "silent sellers" help remodeling company Farina & Sons build brand and reinforce a positive image of the company. More

Remodelers balance luxury with responsibility
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Remodelers balance luxury with responsibility

Five years ago, an audience of luxury kitchen and bath designers nearly revolted... More

Historic consultant helps remodelers
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Historic consultant helps remodelers

Built in 1922, the Orlando, Fla., home was located a few blocks from the city's... More

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Turning the Tables

Anyone with an Internet connection can log on and see for themselves the customer service record of most remodelers. And there's nothing wrong with that. But what happens when the remodeler needs protection from the homeowner? More

Mediterranean Makeovers
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Mediterranean Makeovers

Although the construction and layout of these houses, known as Mediterranean or... More

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