Tom Poulin

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Always help your customers, in whatever way your business model allows

Some helpful advice as to how one can become the first--and only--person your clients think to call. More

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Hot market a mixed blessing

Although being in a hot housing market sounds like a winning proposition for remodelers, the truth is that there are some downfalls. More

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Project Descriptions

What's the payback for remodeling? Our annual report compares construction cost with resale value in 60 markets. More

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Event-based marketing is paying off for remodelers

Event-based marketing is paying off for remodelers everywhere. But which event is right for your company? More

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Profile: Tom Poulin

So far this year, 52% of Tom Poulin's volume has come from past clients or their referrals. The president of Poulin Design Remodeling, in Albuquerque, N.M., says that is typical for his company. And high on the list of reasons why? The two-year warranty Poulin offers on all the company's work. More

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Keep Jobs Profitable Even When Homeowners Buy The Materials Themselves

Projects for which the homeowner supplies some or all of the materials ó buy-it-yourself, or BIY for short ó have traditionally caused headaches for remodelers. They pose all sorts of scheduling and quality control problems, and there are post-completion issues with warranty and repair, as well. More important, however, removing the price of certain materials from the overall cost of a project puts the job's profitability in jeopardy. More

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Money Loss Due to Miscalculating Costs

Too many remodelers are miscalculating their prices and losing serious money because of it. More

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Cutting lead costs in half

How do you halve lead costs? Tom Poulin of Poulin Design Remodeling, Albuquerque, N.M., has done that since hiring lead manager Joe Turowsky six years ago. More

Strong bond between homeowner and remodeler
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Strong bond between homeowner and remodeler

Meet Tom Poulin, president of Poulin Design Remodeling in Albuquerque, N.M. A... More

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Competition-driven sales process

Who's your competition? The new-home builder? The SUV dealer? The remodeling company on the other side of town? All of the above. More

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