Tom Mitchell

Growing Together: How One Remodeling Company Fosters Long-Term Client Relationships
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Growing Together: How One Remodeling Company Fosters Long-Term Client Relationships

Service and structure help to nurture relationships with long-term clients who... More

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Homeowner Seminars Homeowner Seminars

Homeowner seminars offer a way to position yourself as an expert and to boost leads as well. More

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Making the Most of New and Existing Markets Making the Most of New and Existing Markets

For Massachusetts remodeler Tom Mitchell, keeping his company healthy in a slow economy has meant expanding into both new markets and existing markets he had not previously tapped. More

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Counselors at Large

After building his vacation home, Tom Mitchell, owner of Mitchell Construction, in Medfield, Mass., wanted to take a month off and still be able to return to a thriving business. More

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Ideas for low-cost marketing and advertising strategies

According to experts, how much to spend on advertising can range from 2% to 16% of gross revenue depending on where you put your dollars ó print, yard signs, Internet, TV. Knowing where to advertise means knowing which market to target, what differentiates your company from another, and what type of work you do best. Figuring all that out, of course, costs money. More

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Communicating payment schedules

A quick primer on the best practice of collecting monies owed. More

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Best practices for the production process

Production goes from sales through the last check or warranty item. More

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Tips on keeping your remodeling staff educated

Twenty years ago, whenever I told a group of remodelers to budget for staff education, a hand would invariably rise, followed by this objection: “But if you educate your employees, they'll just use it to compete against you when they leave.” I am happy that I have not heard that refrain for years. More

Pulling together to help a family
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Pulling together to help a family

For the first week of October, I found myself working shoulder to shoulder with... More

Positive culture gives competitive edge
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Positive culture gives competitive edge

The report followed with a list of company values and D&B's pledge that “all our... More

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