Robert Criner

Missing the Mark? Smallest Companies Have No Logo
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Missing the Mark? Smallest Companies Have No Logo

While 15% of very small companies have no logo, four firms share re-branding tips More

Campaign Season: How to Build a Marketing Campaign
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Campaign Season: How to Build a Marketing Campaign

Tips for developing a step-by-step short-term campaign that packs a long-term punch. More

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Brand Redux: How a Brand Overhaul Has Reenergized One Virginia Remodeling Company Brand Redux: How a Brand Overhaul Has Reenergized One Virginia Remodeling Company

Criner Remodeling finds that revamping its brand with a new name, logo, van advertising, and new marketing materials has breathed new life into the company. More

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Logo Evolution
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Buzz Factor: Remodelers Experiment With Sales-Free Community Events Buzz Factor: Remodelers Experiment With Sales-Free Community Events

Low-key efforts put faces to remodelersí names and distinguish them from the marketing barrage that consumers face on a daily basis. More

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Challenges involved in managing benefits

In the second installment of our three-part series on benefits, REMODELING examines the challenges involved in managing benefits, as well as the pros and cons of the most common approaches. More

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How benefits affect the bottom line

Benefit costs are skyrocketing, but they're becoming increasingly essential to retaining a loyal and productive workforce. In the first of a three-part series, REMODELING looks at how benefits affect the bottom line. More

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The Hidden Costs of Doing Business

Losing money and can't figure out where? Look here first. More

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Build strong, enduring relationships with past and prospective clients

It's a no-brainer that people want to hire people who they like and trust. And because much of remodelers' work comes from referrals and reputation, the most successful upscale companies not only do top-quality work but also build strong, enduring relationships with past and prospective clients. More

Callbacks are commonplace in roofing profession
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Callbacks are commonplace in roofing profession

Don't let dark clouds hang over problems. Treat them instead as golden opportunities. More

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