Phil Rea

Tough Times, Flexible Tactics: Tips for Selling in a Down Economy
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Tough Times, Flexible Tactics: Tips for Selling in a Down Economy

Leads are fewer and jobs smaller. You need to go farther and work harder to sell a... More

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Back to Sales: Q&A With Sales Guru Phil Rea

Why is it that selling is not most full-service remodelers' strong suit? More

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Atrium Launches "Training Tuesdays" for Remodelers

To provide a proactive solution for the challenging construction market and a value-added service for remodelers and building industry professionals, Atrium Companies, Inc., manufacturer of Atrium Windows and Doors-branded products, announced today that it will launch "Training Tuesdays," a series of complimentary Webinars. The educational series will begin May 13, 2008 and continue through the year. More

Sell Like a Pro
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Sell Like a Pro

Having a genuine love for people and being a good talker are excellent attributes... More

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Three Paths to Sales

Craftspeople by nature and salespeople by necessity, many remodelers believe that their company's good work will speak for itself, convincing smart prospects to work with them. More

Halfhearted
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Halfhearted

Sometimes, in the middle of a presentation, with both homeowners present, one... More

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Quotable

I have always found that certain sayings or quotes strike some mysterious internal chord that causes light bulbs to go off. Some spark new ways of thinking about familiar problems; others serve to guide me through really tough decisions in a world that can be very complex and confusing. The following are a few of my favorite quotes that have some relevance for your remodeling business. These may not resonate for you the way they do for me; I'm sure you have your own favorites. The important point, however, is to understand the power of quotes and see how to use them to your advantage. More

Profitable As Sold
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Profitable As Sold

Sometimes reps promise more than they should; more than the company can profitably... More

Tactics for closing the sale
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Tactics for closing the sale

Everything your prospects read advises them they need three bids from three... More

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Hiring the right salesperson

Next time you need to hire a salesperson, think outside the remodeling box. “Look in other industries,” says Phil Rea, an industry sales consultant. “Our industry is still lagging in sales” compared to industries such as cars and real estate, which revere the sales function and emphasize training and detailed lead tracking. More

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