Mike Damora

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Bad Roof Installations Offer Benefits—for Other Contractors

When roofing contractors screw up, two things happen: the industry gets a bad name and competent contractors get more work. REPLACEMENT CONTRACTOR blogger Mike Damora knows—he sees it all the time. More

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When a Good Angie’s List Promotion Goes Bad—Fast

Sure, promotions on the review site attract customers, but what happens when something goes wrong? More

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How Do You Switch From a One-Legger Sales Style to a Design/Build Model?

This perplexed reader wants to know More

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Replace the Rehash With Customer Service

Train salespeople to provide top-notch service and you’ll achieve fewer follow-ups and more sales More

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Homeowners Prove Increasingly Resistant to One-Call Selling

A straight-up sales approach has its advantages.†Skip the stress and uncertainty of one-call selling by switching to a two-step system. More

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Taking the Consultative Approach to Sales

Mike Damora doesn't sell jobs on the first visit. But he does successfully sell themóoften upselling in the process. Find out how his consultative approach to selling can help you close far more business. More

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First Dibs

People talk about all the difficulties of canvassing, but here’s why it’s so attractive More

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Follow the Money: Figuring Out the Real Purpose of Angie's List

Mike Damora weighs in on what drives Angie's List. Is it is a public service provider or an online lead generator? More

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