Grant Winstead

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Capitalize on Upgrades With Financing

Home improvement projects fall into two categories: wants and needs. Help clients get more of what they—and you—want by offering financing. Read more

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Diversify Your Sales Team to Reach Diverse Prospect Pool

Cultural demographics have shifted and will continue to open up your prospect list. Set aside personal agendas, beliefs, and concerns and focus on those of the client to make headway, writes sales trainer Grant Winstead. Read more

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Selling: It Pays to Know Your Product

Know everything about the product you're selling, so you can gain homeowner confidence and move forward with the sale. Read more

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