Gary Potter

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Growing Concern Growing Concern

Case studies of three remodeling companies at different stages of growth. What challenges are they each grappling with and how are they managing their growth? More

Bringing Design In-House Can Improve Client Experience and Your Bottom Line
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Bringing Design In-House Can Improve Client Experience and Your Bottom Line

Hiring full-time designers can not only improve the client experience but give a... More

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Project Descriptions

What's the payback for remodeling? Our annual report compares construction cost with resale value in 60 markets. More

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Event-based marketing is paying off for remodelers

Event-based marketing is paying off for remodelers everywhere. But which event is right for your company? More

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Creating an effective sales process

At Kustom Kitchen Designs, in Delavan, Wis., one salesperson returns lead calls within 24 hours, asks a few qualifying questions, and, if the fit seems good, schedules a meeting at the home in five to seven days. Red flags are subjective but might include the prospect saying he or she is getting several bids. More

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Creating a strong marketing system

Eric and Leif Jackson hadn't created their mission statement when they formed Jackson Remodeling in 1999, but the Seattle brothers knew from the start that they wanted “to differentiate ourselves from that guy with a dog and a truck,” Leif says. To establish their legitimacy, the Jacksons initially stressed their being licensed, bonded, and insured. In their second year, they sought “award-worthy” projects, entered and won some local contests, and began promoting themselves as award-winning. More

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Tips for job descriptions

When finding carpenters gets tough, tough remodelers get creative. In his help-wanted ads, Gary Potter of Potter Construction, Seattle, uses the words that his own carpenters selected to describe themselves in their DISC profiles. More

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Know Thy Market

It's not something you have to take on by yourself. You can get a local consultant to help you with it, at a minimum cost of around $2,000, though the price tag can climb significantly higher depending on how extensively you decide to redo your marketing materials. But if you're short on monetary resources and have the time, you can do most of it on your own. So welcome to Market Analysis 101. What follows are the five steps to a better position in your marketplace. More

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Taking the measure of a job
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