David Alpert

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Business How-To: Measure and Analyze Leads Business How-To: Measure and Analyze Leads

Key to sustaining, and growing, a remodeling business is a balanced mix of past and future customers. Tracking your lead sources is essential to your business health and marketing plans. More

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Two Percent Ain't Cutting It: How Much Should You Be Spending on Marketing? Two Percent Ain't Cutting It: How Much Should You Be Spending on Marketing?

During lean times, you need to work harder to get work. That means ó if you want to grow your business ó you'll need to spend more on marketing. More

Web Marketing Makeover
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Web Marketing Makeover

In slow economic times, an updated website could be bringing in more business than... More

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Ask the Expert: Search Engine Optimization Ask the Expert: Search Engine Optimization

Marketing expert David Alpert answers the question: Is search engine optimization of your website worthwhile? More

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Hard or Soft Sell? Hard or Soft Sell?

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do. More

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What Makes an Effective E-Mail Newsletter? What Makes an Effective E-Mail Newsletter?

Proliferating popularity of e-mail newsletters compounds potential payoff, challenges for remodelers. More

Photos Help Sell Your Work
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Photos Help Sell Your Work

Don't let these photography mistakes drive prospects away. Before you use that "... More

Marketing Your Brand
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Marketing Your Brand

As the remodeling industry contemplates rebranding its image for the... More

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Web Extra: What's Your Company's Brand?

As noted in Don't Grandstand the Brand, the successful branding effort of Greg Smith Co., of Falls Church, Va., hinges in large part on the remodeling company's everyday actions, including extensive community service. More

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Protect your business from disaster

There's no sure way to disaster-proof a remodeling business, but it's usually instructive to look back and identify any mistakes, shortcuts, omissions, or denials that might have allowed little problems to snowball into big ones, and big problems to turn calamitous. More

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