Darren Slaughter

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6 Advantages of Social Media Advertising Over Traditional Advertising

Still hesitant to make a commitment to social media? These reasons may convince you to jump in. Read more

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Homeowners Are Online. Are You Optimized and Ready for Them?

Forget the phone book as a lead source. Homeowners are online looking for home improvement pros. Columnist Darren Slaughter talks blogs and SEO as ways for you to get their attention. Read more

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Facebook Going Away? Don’t Believe the Hype

Earlier this year, media headlines announced that the demise of Facebook was imminent. Darren Slaughter tells why that won’t be the case. Read more

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So You Have a Lead. Now What?

Leads are the lifeblood of any business. So why do so many remodelers give up after one failed follow-up? Read more

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Pitch Personalization to Attract Choosy Clients

Customize has become an overused buzzword. Try preaching personalization to boost sales. Read more

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Marketing is a War Zone. Do You Have the Tools You Need to Survive?

In order to succeed in marketing, you need an edge.�In the remodeling space, that edge is social media. Read more

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Social Media and the Death of the Review Site

Within the next three years, social media will replace online testimonials and review sites as a major confidence factor used by consumers. How do your profiles measure up? Read more

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Get Rid of Vendor Links Once and for All

Are you unintentionally sending potential clients into the arms of your competitors? If you have a "supplier links" page on your website, you may be giving business away. Read more

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Social Circles: Why Social Media Is an Effective Way for Remodelers to Draw in Clients

Social media is becoming an increasingly important part of remodelers' online strategy to engage clients. Read more

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