Christine Najem

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Drop the Discounts: Freebies Drive Up Value of Services

How about throwing in a free half-bath with that new kitchen? According to new research, consumers see items given away for free as being more valuable than those offered at a deep discount, particularly when paired with something seen as a luxury. Read more

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Grand Prize Giveaway: One Way to Boost Facebook Traffic

For Capstone General Contracting, an online bathroom giveaway contest proves to be a creative and relatively inexpensive marketing idea to gain Facebook fans and promote the company. Read more

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