Ben Thompson

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Pinterest: Another Social Media Marketing Option for Remodelers Pinterest: Another Social Media Marketing Option for Remodelers

Pinterest, a social media site, connects remodelers and potential customers and enables them to share design ideas with each other and with a wider audience. More

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About Face: How to Create a Facebook Business Page About Face: How to Create a Facebook Business Page

All companies have their fans, and a Facebook page gives them a place to interact. Here's how to build and manage a vibrant Facebook page for your company. More

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Hard Rock: Granite or Quartz in the Kitchen? Hard Rock: Granite or Quartz in the Kitchen?

Though granite is the headliner in most kitchen remodels, quartz has its advantages. Cost, aesthetics, and maintenance all come into play when choosing stone countertops. More

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Buzz Factor: Remodelers Experiment With Sales-Free Community Events Buzz Factor: Remodelers Experiment With Sales-Free Community Events

Low-key efforts put faces to remodelersí names and distinguish them from the marketing barrage that consumers face on a daily basis. More

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The Perfect Storm

Interest in the stimulus package and the high profile of the green movement have meshed together to create an ideal situation to sell energy-efficient improvements to homeowners. More

"Belly-to-Belly" Marketing Yields Best Payoff for Creative Remodelers
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"Belly-to-Belly" Marketing Yields Best Payoff for Creative Remodelers

Remodelers move away from traditional print marketing to opportunities for... More

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3 to Watch: Young Remodelers on the Rise 3 to Watch: Young Remodelers on the Rise

Though all three of these young remodelers had other plans for their careers, they were drawn back to the companies they grew up around, bringing innovation and energy to the family business. More

Clean Sweep
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Clean Sweep

To break Thompson Remodeling employees of the habit of hoarding unused products,... More

Contractors publicize with radio
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Contractors publicize with radio

Every Saturday morning around 7 a.m. remodelers Pat, Sandra, and Ben Thompson get... More

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Resilient Michigan Remodelers Survive Market Plunge

The remodeling economy in most of the country is sluggish and weak. Remodelers are working harder for less. Successful years are still possible, but only for those who plan carefully and work their plan. More

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