April Bettinger

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Unexpected Marketing Opportunity Grows From Social Media Effort

By tagging a product on Facebook, a remodeler connects with the manufacturer, giving rise to a video marketing opportunity. More

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Nobody's Perfect: How to Apologize to a Client Nobody's Perfect: How to Apologize to a Client

It's inevitable that there will be mistakes made on a remodeling project. How you and your staff handle those errors makes all the difference to your clients' happiness and your company's reputation. More

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Apple of My i: Advantages of Using the iPad in Client Presentations Apple of My i: Advantages of Using the iPad in Client Presentations

Some remodelers and their salespeople are embracing the iPad as a more powerful presentation tool. More

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Package Deal: Bath Packages Package Deal: Bath Packages

Pre-set bath combos offer clients easy and quick choices while keeping crews busy between big jobs. More

Q&A: How Large Is Your Cash Reserve?
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Q&A: How Large Is Your Cash Reserve?

We ask several remodelers across the nation about the amount of ready cash they... More

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