Most business owners have sent/received an email that said "Checking In" or "Touching Base" or maybe even "Following Up." All three of these phrases point to the same question: "Wanna buy my stuff?"
Rather than using these three subject lines that remind prospects that you are trying to make a sale, use this as an opportunity to provide targeted education based on their interests. Spencer X. Smith explains the benefit of gauging their specific interests:
"By offering specific assets geared at fixing specific problems, you can gauge your prospects’ interests immediately, and not be left guessing what issues they’re facing. Which asset do you create first? This is where we need to stop thinking so hard. What question do you hear more than any other? Create that one now."
To learn what to say to client besides "Wanna buy my stuff?", click over to DUCT TAPE MARKETING: