Remodeling's recently completed marketing month gave you tips for updating your marketing strategy, but what about PR? Public Relations matters, even if you're a small firm. Jess Harris, content and social manager at Kabbage, lists some of the first steps you need to take to update your PR strategy over at Duct Tape Marketing:
If you haven’t allocated money toward a public relations budget in the past, it’s time to start. Choose an amount that will be allocated toward public relations activities in year one and commit to increasing the amount by a set percentage, such as 5 percent, each year until the budget amount has reached the total needed to facilitate all the activities you want your brand to execute.
That's just the start of her PR advice, so check out the full piece over at Duct Tape Marketing by clicking on the link below. Then come back here and let us know what you learned in the comments section!