It’s no surprise that smart security systems are at the top of homeowners’ wish lists. analyst Yuqing Pan mines the organization's own keyword search data, combing listings for nearly 100 keyword phrases such as “smart home” and “home automation,” and popular product names such as “Nest thermostat,” “Wink Hub,” and “Sonos sound system.” Pan writes:

Whether you have built-in features like an all-inclusive, smart-hub control, or add-on features like a connected home theater, it’s easier to build a new, pre-wired home than it is to retrofit an old one. So the adoption of smart-home technology has a lot to do with the number of newly constructed homes in a certain market.

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