Word-of-mouth has moved from the water cooler to the internet. While word-of-mouth via your clients is the best way to reach new clients, navigating the online waters can be tricky. Yet, 40% of homeowners said they would be “unlikely or very unlikely to consider a contractor if they could not find reviews bout the business online” according to a survey by Contractor Nation.

For Remodelers Advantage, guest contributor Brian Paich gives advice on how you and your business can be part of the online conversation.

First, think like the homeowner. When thinking about a remodeling project, homeowners check Angie’s List, Porch, Houzz, and other sites to check out recommendations, before-and-after photos, and more. To get on the good side of these sites, leave your current clients with an “experience worth talking about.” This is done, Piach says, by meeting deadlines, being conscious of your client's belongings, excecuting your dust control plan, and giving the clients the remodel of their dreams.

Second, if a negative review pops up, Piach says you need to “work fast.” This is done by contacting the client, telling them you appreciate their feedback, and will work in the future to address these faults. However, the most important thing Paich recommends is that when you do make the call, take ownership of the negative situation and mean it.

What do you maintain a good conversation online about your business? Let us know in the comments.

To read more on Paich’s advice, click below.

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