Leads fall into three different categories: blog subscribers, those who download an e-book, and consultation/quote requests. Most sales people know how to address the last type of lead but sales enablement will help you to benefit from the first two.
Spencer Powell details how sales enablement can help you and your company:
"Stop leaving money on the table and start being super helpful. Today’s buyer is very different. They want to do their own research before talking to someone. They want to get all the data and the facts. Then, when they are 70% of the way through the buying process, they’ll get in touch with you. And at that point, you just need to walk them home and close the deal."
Head over to REMODELER'S ADVANTAGE to learn more about the benefits of sales enablement: