John Jantsch

Storytelling isn’t just good for sitting around the campfire, but it is applicable to helping you with your business. John Jantsch discusses the importance of telling a narrative story to sell your products. Jantsch suggests six ways you can frame your story to your customers:

  1. Make the customer the hero of your story so they get invested
  2. Help them understand their problem
  3. Reveal the authority to guide them by showing off your expertise
  4. Paint a better picture
  5. Challenge them to succeed by seeing marketing as an investment versus a cost.
Read more >