Storytelling isn’t just good for sitting around the campfire, but it is applicable to helping you with your business. John Jantsch discusses the importance of telling a narrative story to sell your products. Jantsch suggests six ways you can frame your story to your customers:
- Make the customer the hero of your story so they get invested
- Help them understand their problem
- Reveal the authority to guide them by showing off your expertise
- Paint a better picture
- Challenge them to succeed by seeing marketing as an investment versus a cost.