Instagram is the worlds fastest growing social media platform for lead generation so why shouldn't your business be using this platform?
Tom Hunt at Duct Tape Marketing created a guide for using Instagram to generate leads. First and foremost, he points out that social media platforms are "not-owned marketing lists" so you must move your audience to your "owned marketing list" or your email list. One of the tips that he gives is user generated content:
"Getting your users/Ideal Leads/existing customers is an excellent method to increase lead generation on Instagram. Depending on your brand, your customers may volunteer to send in content to your account for no cost and then go on to share it with their friends, who also fit the profile of your Ideal Lead."
Head over to DUCT TAPE MARKETING to read the rest of the ultimate guide.