Remodeler, do you keep an email list of past, present, and hopefully future clients? That list is a valuable resource, and can be one of the best marketing tools. Most of the members of the list joined for a reason, so its your job to remind them why they signed up and what you can do for them. Over at Duct Tape Marketing, Daren Low offers advice on how to best grab those subscribers attention and turn them from just list members into paying customers:
Your very first ‘welcome’ email should offer something highly valuable for free. If you used a lead magnet to encourage sign ups (eg. a free eBook, report, or web series), they should get this immediately. There are two good reasons for this:
One, subscribers get a warm fuzzy feeling when they get something for free. It’s a great way to build a positive relationship and experience. And two, it proves your worth instantly. If you can provide value quickly, they’re much more likely to come back and actively look out for your future emails.
P.s. this free content or product should be your best work. This is about rewarding subscribers and proving your value.
Low has eight more tips over at the Duct Tape Marketing Blog, so click on the link below to read the full article.