A lead magnet is defined as "something you give away for the purpose of attracting potential customers." After you have the contact information for a potential lead, you can slowly move them towards making a sale. 

Tim Soulo explains that in order to get a high-quality lead, you must put out a high-quality lead magnet. One suggestion for finding this perfect magnet is to dig through analytics in order to learn exactly what your audience likes:

Another great way to generate a boatload of ideas for the perfect lead magnet is to examine the Google Analytics for your website. If you’re not using Google Analytics, you really should get on that right away. It’s a brilliant tool that is free.

By drilling down into the “Site Content” section of the analytics, you can quickly see the most popular posts on your site.

For more lead magnet ideas for your blog, go over to JEFFBULAS.COM

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