Cashing in on the millennial homeowner has been a focus for businesses everywhere, which includes remodelers. However, with student loan debts and high unemployment, millennials are slow to enter the housing market. In turn, millennials are less likely to invest in remodeling their homes. REMODELING Magazine’s sister magazine, BUILDER, along with TRI Pointe Group and Ketchum Global Research & Analytics, took a look into what young homebuyers are looking for in a home.
Out of this research, the BUILDER Responsive Home project’s two homes premiered at the International Builders’ Show this week providing “inspiration, guidance, and insight for today’s home builders." Using this data, remodelers can pinpoint the ways they can tap into the millennial market.