As a small business owner you already have the power to sell someone on an idea, so imagine just how far you can reach with your public speaking. People dream of owning their own business and your story is exactly what would inspire them to do so.
Anthony Russo suggests that in order to get the most out of your public speaking you start speaking up:
Create a persona for yourself within your industry as an expert in a certain field, and share your triumphs and trials. People like speakers they can relate to. In the end, you go from being an unknown small business owner to someone people look up to and want to work with.