Are you showing up in Google search results? Local SEO (search engine optimization) is defined as "a subset of search engine optimization that helps people in your area find you on the search engines." This is important for both B2B or B2C companies because if customers cannot find you then they cannot make necessary purchases. 

Ray L. Perry and Phil Singleton take a look at ways your company can improve their local SEO including a great customer experience:

Gartner says that within the next few years, the overwhelming majority (89%) of businesses will compete solely on customer experience, and that by 2020, 85% of the customer-company relationship will be managed without any human interaction. This means that your online marketing presence has to be concise, consistent, and better than your competition’s to capitalize on this trend.

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