One of the nation’s most well-known paint supply chains, Sherwin-Williams has announced its selection for the 2017 Color of the Year. And the winner is… “Poised Taupe.” The color is a brownish-gray color that exists, as the Huffington Post described it as, “not hot or cold, gray or brown, dark or light, taupe exists somewhere in the lukewarm middle zone." In a press release by Sherwin-Williams, the color is described as “a modern take on a timeless classic… that signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.”
Sherwin-Williams’ director of color marketing, Sue Wadden, described the color as celebrating “everything people love bout cool gray as a neutral, but also brings in the warmth of brown, taking a color to an entirely new level.” It is described also as weathered, woodsy, and cozy.”
The selection of the color of the year is evident by the continued use of neutrals and monochrome gray that we’ve been seeing in the design world over the last five years.
From Sherwin-Williams' press release:
Aligned with this burgeoning trend of moving away from the stark, cold and barren commercial environments, Poised Taupe gives developers, builders and interior designers a warm color that offers dimension and complexity, but is neutral and subtle to work with for nearly all aesthetics.