As the 2016 election continues on, however you feel about the GOP front runner Donald Trump, businesses can learn a little bit from how he uses Twitter. Here’s how you can start winning on Twitter.

  1. Don’t talk about how authentic you are, show it.
  2. If you are not keeping up on social media with your followers, your clients will look elsewhere.
  3. If you don’t gain a new client, or have a substantial loss, don’t let it set you back. Instead, communicate to your audience on how excited you are to get back on track.

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