Companies that contact online inquiries within the hour have a far greater chance of converting those leads to actual appointments.
Darren Slaughter offers nine tips for what to do and what to avoid when creating your website. All aim to get you closer to you ultimate goal: converting more site visitors to leads.
Follow these eight steps to respond to reviews and manage your online reputation.
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Houzz, the website for home remodeling and design that has begun selling guaranteed high-visibility listing space to pros, announced May 13 it has doubled to nearly 60 the number of construction categories that visitors can use to find a contractor.
You have a company website, but it's not bringing in any leads. If this is prompting you to consider writing a blog to remedy the situation, Darren Slaughter has some advice for you.
Focused, frequent, high-value content placed on high-traffic Internet content aggregation sites will give you your best opportunities to boost your company’s revenue and profit, a nationally known branding expert told attendees at the Remodeling Leadership Conference.
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Going Mobile
New digital trends emerge almost daily. They come and they go, but there is one that has staying power and generates tangible lead results: it's mobile. Is your company ready to take its advertising mobile?
Consultant April Wilson offers tips to create a search-friendly website that is beyond an online brochure.
An overview of online review sites and what they can and can't do for remodeling contractors.
The Angie's List model may not be able to sustain itself. New review sites are developing that are free to use and may ultimately be more trustworthy for consumers.
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Reasons for and against rewarding clients to write online reviews of your business.
Until consumers are better educated or angry, business owners will have to deal with the fallout from fake online reviews.
Despite their complaints about Angie's List's business practices, contractors remain with the service -- if only in self-defense.
Is it possible for online review sites to be a win-win for remodeling contractors and consumers?
Online reviews are a relatively recent and powerful trend. But Craig Webb's editorial points out that the basic concept is not new.
Freshen Up: Enhance Your Online Visibility
To stay relevant in a digital world, you have to maintain your company's online presence. Here's how.
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The basics of the big online reviews sites: Angie's List, Judy's Book, Google Places, Yahoo Local, and Yelp.
Your customers are online posting opinions, and it's important to understand how that process works. REMODELING talks with Morgan Remmers of Yelp about online reviews.
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Mike Damora weighs in on what drives Angie's List. Is it is a public service provider or an online lead generator?
Houzz.com has launched Pro Plus, a service that enables a customer to pay to get a prominent spot on search results.