Marketing Your Business

If you want your business to remain successful and eventually grow, you have to keep marketing—even when you're busy. Here's how to combine old-school techniques with the latest in high-tech networking to make that happen. Read more

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When to Send Marketing Emails

You probably don't think much about data science, but it could make a huge difference in your marketing efforts. It's something that's best left behind the scenes, but here's why it's an important part of marketing. Read more

Not Everyone Will Be Out There Beating the Drum for You

If you own a business, then you probably started out leaning heavily on family and friends to get the word out about you and your business. There's nothing wrong with that, but that also doesn't mean your best friends or immediate family are your best marketers. Read more

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4 Ridiculously Easy Steps to Becoming a Recognized Expert

Want to build a loyal customer base and get your business known? Become an expert. Here's are four incredibly easy steps for doing so. Read more

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Content Marketing Options for Contractor Web Sites

Content marketing has become a great way for remodelers to attract prospects to their websites. There are many ways to do it, and while not all of the methods are practical for you and your business, it's still good to know your options. Read more

Online Marketing—a Matrix for Contractors

If you're asking "What marketing works for contractors?" Here are some answers. Read more

Is SEO Dead?

SEO is changing. Thanks to changes in Google's algorithm, SEO may no longer be the answer to your website traffic-related prayers. Instead you may want to put more effort into the quality of the content you produce for your website. Read more

Where to Start to Fix Your Local Listing in Google

A new guide shows how to use Google My Business online to create a standout presence for your small business, and where to start to fix your listing. Read more

Why Marketing Needs More Introverts

The way to marketing success? Try listening a little more. Here's why demand is up for marketers who listen more than they talk. Read more

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Why Should You Use Content Marketing?

Even the staunchest contractor marketing their business offline can't dispute the value of an online brand, but it's more than just producing content, but rather how you put it on the internet. This infographic helps explains how companies are doing that. Read more

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