Marketing

Why Calling Yourself a Jack-of-All-Trades Is Bad for Business

Be good at lots of stuff, but advertise yourself as a specialist Read more

Missing the Mark? Smallest Companies Have No LogoMissing the Mark? Smallest Companies Have No Logo

While 15% of very small companies have no logo, four firms share re-branding tips Read more

Now That I've Created Something, How Do I Spread It?

If you're starting a new business or trying to get the word out about a recently added service, you know how much easier it is when you already have people talking it up and spreading the word. Here's how to make that happen. Read more

Tags: Marketing
How to Incorporate Brand Advocates into Your Marketing Strategy

Brand advocates are more than just loyal customers. They have the ability to influence others and if you know how to use them properly within your marketing efforts they can be a huge boost to your business. Here's how to make the most of them. Read more

Tags: Marketing
Marketing Your Business

If you want your business to remain successful and eventually grow, you have to keep marketing—even when you're busy. Here's how to combine old-school techniques with the latest in high-tech networking to make that happen. Read more

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When to Send Marketing Emails

You probably don't think much about data science, but it could make a huge difference in your marketing efforts. It's something that's best left behind the scenes, but here's why it's an important part of marketing. Read more

Not Everyone Will Be Out There Beating the Drum for You

If you own a business, then you probably started out leaning heavily on family and friends to get the word out about you and your business. There's nothing wrong with that, but that also doesn't mean your best friends or immediate family are your best marketers. Read more

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4 Ridiculously Easy Steps to Becoming a Recognized Expert

Want to build a loyal customer base and get your business known? Become an expert. Here's are four incredibly easy steps for doing so. Read more

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Content Marketing Options for Contractor Web Sites

Content marketing has become a great way for remodelers to attract prospects to their websites. There are many ways to do it, and while not all of the methods are practical for you and your business, it's still good to know your options. Read more

Online Marketing—a Matrix for Contractors

If you're asking "What marketing works for contractors?" Here are some answers. Read more

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