Remodeling: Upscale Marketing

Upscale in a Dowturn

Wed, 29 Dec 2010 05:23:26 EST

Remodelers must work harder and smarter to capture the discretionary spending dollars of high-end clients in a down economy.

Staying Power

Mon, 5 Apr 2010 02:28:04 EST

These remodeling companies have been in business for 25 years or more. What’s the secret to their long-term success?

Design Branding

Mon, 5 Apr 2010 02:27:59 EST

An updated logo and marketing plan help an upscale firm capture design/build projects.

Targeting a Niche: Condominum Remodeling Services

Mon, 5 Apr 2010 02:28:02 EST

As with many empty nesters, those in the Washington, D.C., area are looking to downsize and move within walking distance of restaurants and other amenities.

Luxury Magazine Editor Talks About Upscale Trends

Mon, 5 Apr 2010 02:28:07 EST

Erika Heet is editor of The Robb Report Collection and senior editor of Robb Report, a magazine originally sent to people who bought a Rolls-Royce, to complement their purchase, but later expanded to include a wider luxury market. The magazine is published monthly and has a circulation of 113,000 affluent consumers.

Transformative Powers of Before and After Photos

Wed, 6 Jun 2012 11:54:20 EST

Comparing before and after photographs reveals the dramatic changes and craftsmanship of high-end remodels.

Maintaining Leads in a Tough Economy

Mon, 5 Apr 2010 02:23:53 EST

Neil Kristianson of Crimson Design & Construction, in Naperville, Ill., is using new tactics to keep the phone ringing in this tough economy.

Podcasting as a Marketing Tool for Remodelers

Mon, 5 Apr 2010 02:24:01 EST

Harrell Remodeling uses podcasts to both educate homeowners and promote its services.

Interview With Travel Concierge Company Owner Sara Ryan Duffy

Mon, 5 Apr 2010 02:23:59 EST

An interview with the president of SRD International, in Los Angeles, a travel concierge company.

Profile: Tom Glass, Glass Construction, Washington, D.C.

Mon, 5 Apr 2010 03:40:02 EST

Tom Glass parlayed his passion for historic buildings into a specialty remodeling company.

Using Video Ads for Recruiting

Mon, 5 Apr 2010 03:40:22 EST

Bel Air Construction is using a novel approach in its quest to fill three sales positions. Hoping to attract more qualified, serious applicants, the Jarrettsville, Md., design/build firm created a want ad video for its Web site.

Connecting With Upscale Clients Through Art-Related Events

Wed, 6 Jun 2012 11:53:27 EST

Philip Guarino was intrigued by an idea he read about in an Italian publication: High-end Italian retailers are showcasing work by local artists to entice customers to come into their stores.

Closely Monitoring Marketing to Generate Leads That Offer Best Fit

Mon, 5 Apr 2010 03:40:06 EST

Five-year-old Heritage Construction Services, in Houston, has all the work it wants, but founder and president Jeff Hunt wouldn’t change his sales approach even if that weren’t the case. It’s not because Hunt tries to close as many sales as possible.

Luxury to Decide

Thu, 8 Apr 2010 02:47:08 EST

In a survey of more than 1,000 luxury consumers (average income $149,100, average age 43.4 years) conducted by Unity Marketing, a consulting company in Stevens, Pa., 52% of respondents reported that enjoyment and pleasure were important factors when making their most recent purchases of luxury goods and experiences.

When Rivers Run Dry

Thu, 8 Apr 2010 02:47:36 EST

Are referrals a point of pride, or a slippery slope?

Building a Sales Team

Thu, 8 Apr 2010 02:46:59 EST

Andrew Shore did all the selling for his company, Sea Pointe Construction, for the first decade or so that it was open for business. That changed, the Irvine, Calif., remodeler says, when “I realized that the size of the company was dependent on me doing sales forever — and that there's a finite amount of sales that any one person can do.”

Video Tours Showcase Your Finished Projects

Mon, 5 Apr 2010 04:23:27 EST

Video tours showcase your work.

Hiring a Professional Photographer

Mon, 5 Apr 2010 04:23:25 EST

A picture is worth a thousand words, so when it comes to marketing your work, take the time and money to hire a professional photographer to create a picture that really helps potential clients understand your company’s strengths.

Professional Marketing and Public Relations Boost Company's Growth

Mon, 5 Apr 2010 04:23:04 EST

With the help of consulting firms to highlight the company’s strengths, this Dallas remodeler experiences rapid growth.

Time management for sales administrative staff

Mon, 5 Apr 2010 03:59:04 EST

A full-service remodeling firm with annual sales of $3 million likely has a sales and office staff of six, including the production manager. Six people working 40 hours per week for 49 weeks per year (allowing 3 weeks for vacation/holidays) is a total of 11,760 hours.