http://www.remodeling.hw.net/marketing/marketing-benchmarks/marketing-benchmarks.aspx?view=rss&id=Query_tcm1765137http://www.remodeling.hw.net/internet/data-dream.aspx?rssLink=Data+Dream <a href=http://www.remodeling.hw.net/internet/data-dream.aspx?rssLink=Data+Dream > <img src=/Images/tmp1E34%2Etmp_tcm17-1036255.jpg width=90 height=60 alt=Case_Bruce_836_HERO_3.jpg(90) title=Case_Bruce_836_HERO_3.jpg(90) /></a> Website data can show you why people look for your website, how they find it, and what they do when they get there. And using Google Analytics can get you that information — for free.Fri, 8 Feb 2013 02:13:26 EST InternetMarketingSales Leadshttp://www.remodeling.hw.net/benchmarks/numbers-game-remodeling-benchmarks.aspx?rssLink=Numbers+Game%3a+Remodeling+Benchmarks <a href=http://www.remodeling.hw.net/benchmarks/numbers-game-remodeling-benchmarks.aspx?rssLink=Numbers+Game%3a+Remodeling+Benchmarks > <img src=/Images/1672990849_numbers_game_HERO_tcm17-1010208.jpg width=90 height=60 alt=numbers_game_HERO(90) title=numbers_game_HERO(90) /></a> Benchmarks offer a baseline for companies to evaluate current efforts and establish goals. See how your business compares to the benchmarks from these four remodeling companies.Fri, 8 Feb 2013 09:51:17 EST BenchmarksBenchmarksNet Profithttp://www.remodeling.hw.net/marketing/being-the-benchmark.aspx?rssLink=Being+the+Benchmark <a href=http://www.remodeling.hw.net/marketing/being-the-benchmark.aspx?rssLink=Being+the+Benchmark > <img src= width=90 height=128 alt=0809_rm_SM_BeingBenchmark.jpg(90) title=0809_rm_SM_BeingBenchmark.jpg(90) /></a> Talking points for educating prospective customers about how and why to choose a qualified and experienced remodeling contractor.Thu, 7 Feb 2013 10:42:16 EST MarketingSales LeadsSalespersonhttp://www.remodeling.hw.net/benchmarks/2009-budget-planning.aspx?rssLink=2009+Budget+PlanningWhich expenses do you expect to change most from 2008, and how will you offset them?Thu, 7 Feb 2013 10:12:43 EST BenchmarksSalesEconomic Conditionshttp://www.remodeling.hw.net/marketing/marketing-budget.aspx?rssLink=Marketing+BudgetBenchmarks help remodelers evaluate their company's performance. Some benchmarks are averages, some represent reasonable targets, still others set thresholds. The danger, however, is that a benchmark that is meaningful for most companies may not be appropriate for some.Thu, 7 Feb 2013 08:23:31 EST MarketingBenchmarksSalesSales LeadsRemodelingBudgetinghttp://www.remodeling.hw.net/marketing/measuring-the-market.aspx?rssLink=Measuring+the+MarketThe REMODELING benchmark for marketing expenditures is 3% of annual revenue (August 1998), but the fact is most residential remodeling companies don't do any deliberate marketing at all. To complete the vicious cycle, the ambushed remodeler executes a half-baked emergency marketing scheme, which achieves marginal success at best, reinforcing the conviction that marketing is a waste of time and money.Thu, 7 Feb 2013 07:47:19 EST MarketingRemodelingBusinessBenchmarksProjectshttp://www.remodeling.hw.net/marketing/a-marketing-formula-for-growth.aspx?rssLink=A+Marketing+Formula+For+GrowthHow do you determine what to spend on marketing when you need to boost sales efforts for growth?Joaquin Erazo Jr., marketing vice president at Case Design/Remodeling, Bethesda, Md., uses a formula that relies on history as an indicator of future performance. "The goal is to make sure you are not overspending or underspending," Erazo says.He recommends working through this process twice a year, once for planning, then once midyear.Thu, 7 Feb 2013 07:13:37 EST MarketingSalesBenchmarksRemodelingHistoryhttp://www.remodeling.hw.net/marketing/budgeting-for-marketing.aspx?rssLink=Budgeting+for+MarketingThe REMODELING Benchmark for marketing expenditures is 3% of annual revenues, less for large companies, more for specialty remodelers. Thu, 7 Feb 2013 07:36:40 EST MarketingBenchmarksRemodelingWhole-House RemodelingBudgeting