Remodeling: Prequalifying Leads

The Basics of Online Review Sites

Thu, 2 May 2013 10:45:01 EST

An overview of online review sites and what they can and can't do for remodeling contractors.

Get Real: Construction Cost Cheat Sheet for Clients

Fri, 8 Feb 2013 02:30:27 EST

Using this cheat sheet helps establish a protocol for discussing a realistic budget with clients.

Client Visions: ArtiCAD MyRoomPlan Software

Fri, 8 Feb 2013 02:28:50 EST

Drive traffic to your website and gather new leads using interactive MyRoomPlan software.

Overcommunicate: Taking the Jobs That Nobody Else Wants & Making Them Profitable

Fri, 8 Feb 2013 02:24:58 EST

SCOTT SIEGAL on how having a process in place and effectively communicating can win over even the most difficult clients and make even the most challenging jobs profitable.

Including Project Pricing Online to Help Qualify Customers

Fri, 8 Feb 2013 02:24:13 EST

Including kitchen and bath pricing on your website can help qualify customers

What Makes a Good Website?

Wed, 27 Mar 2013 02:01:33 EST

Attributes that will help you turn qualified traffic into sales.

5 Secrets to Landing New Customers

Fri, 8 Feb 2013 01:50:11 EST

DAN WALDSCHMIDT on ways to attract more customers (and the right customers) to help grow your business.

Using Craigslist to Generate Leads at Minimal Cost

Fri, 8 Feb 2013 01:49:58 EST

In some parts of the country, remodelers and contractors can post an ad on Craigslist free of charge, which has proven to be a unique, inexpensive way to get leads.

Sales Success Through a Return to the Basics

Fri, 8 Feb 2013 01:40:13 EST

BRUCE CASE: Forget the fancy lingo and selling systems, and let's get back to sales basics.

Map Quest: Project Map Highlights Company's Local Reach

Fri, 8 Feb 2013 10:02:42 EST

Using maps that plot your projects for potential clients to see helps boost your level of engagement with prospects visiting your company's website.

Pitch-Perfect: How to Run a Sales Meeting

Fri, 8 Feb 2013 02:15:09 EST

Sales meetings are a key component in your sales process, setting the tone for and influencing the success of the meetings required to close the sale.

Lead-Gen Lesson: Training Clients in Lead Generation

Fri, 8 Feb 2013 09:51:55 EST

One remodeler is proactive in instructing his clients on how to refer their friends and family.

Business How-To: Show and Tell: Exhibiting at a Home Show

Fri, 8 Feb 2013 02:13:30 EST

Tips for making exhibiting at a home show a successful part of your marketing plan.

Contact Clarity: A Form for Gathering Information From Prospects

Fri, 8 Feb 2013 12:54:17 EST

HomeSource Builders' client contact form provides the company with information about the possible project and helps reinforce the remodeling company's professionalism.

Wooing Clients: Courtship vs. Seduction

Fri, 8 Feb 2013 12:53:36 EST

RICHARD STEVEN: Seduction seeks quick commitment without taking the time to qualify, educate, or create realistic expectations. Courting clients leads to a long-term relationship.

Inbound for Success: Generate Leads Using an Inbound Marketing Strategy

Fri, 8 Feb 2013 12:35:48 EST

Transforming a “brochure” website into an active lead generator through website analytics and inbound marketing.

Work the A-List: Tips for Direct Mail Campaigns

Fri, 8 Feb 2013 12:35:39 EST

Use a mailing list service to help you set parameters so you can target those homeowners most likely to buy from you.

Good, Better, Best: Help Your Sales Reps Identify Quality Leads

Fri, 8 Feb 2013 12:35:29 EST

Selling is emotional, but salespeople need to look rationally at the quality of the lead and whether or not it's worth pursuing.

Making Assumptions: Don't Let a First Impression Fool You

Fri, 8 Feb 2013 12:18:02 EST

STEVE GRAY: Don't judge a prospect by his house — work for that client may not be at all what you expect.

Loan Star: Securities-Backed Lending for Upscale Clients

Fri, 8 Feb 2013 12:07:44 EST

High-end homeowners who want to remodel can secure loans using their financial portfolios as collateral.