Remodeling: Green Marketing

Illinois Remodeler Wins Fred Case Entrepreneurship Award

Tue, 14 May 2013 05:01:07 EST

Nick Richmond of Illinois-based Matrix Basement Systems has won the 2013 Fred Case Entrepreneur of the Year Award in honor of achievements in both manufacturing and marketing that propelled his remodeling company.

Read All About It: Book Giveaway Helps Draw in Interested Homeowners

Thu, 7 Feb 2013 11:42:08 EST

A website book giveaway helps to engage interested homeowners and boost one remodeling company's email contacts database.

How to Avoid the Legal Pitfalls of Green Marketing

Wed, 16 Jan 2013 11:03:32 EST

Use caution when promoting green products or homes.

Advancing Green Interest

Thu, 7 Feb 2013 10:56:58 EST

An Arizona remodeler offers energy audits to build his company's reputation for green building.

Mid-Process Remodeling Events Draw Big Crowds

Thu, 7 Feb 2013 10:47:24 EST

Meadowlark Builders and HartmanBaldwin Design/Build are at the forefront of remodeling tours that show what's "behind the drywall."

There’s Still Life in Print

Thu, 7 Feb 2013 10:38:43 EST

Don't abandon print advertising just yet. There's still plenty of possibility in this medium.

Hard or Soft Sell?

Thu, 7 Feb 2013 10:37:00 EST

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do.

Podcasting as a Marketing Tool for Remodelers

Mon, 5 Apr 2010 02:24:01 EST

Harrell Remodeling uses podcasts to both educate homeowners and promote its services.

HIRI Green Home Improvement Survey

Thu, 7 Feb 2013 10:22:46 EST

Survey with insights into how green issues affect consumers' attitudes and behaviors in home improvement

Green Home Tour Sets an Example

Thu, 7 Feb 2013 10:10:37 EST

The Green Built Parade of Homes features seven new houses with green elements that meet the guidelines established by Green Built North Texas.

Spread the green word

Thu, 7 Feb 2013 10:10:19 EST

Once you've challenged yourself to be the greenest remodeler you can be, the next challenge is: How do you sell efficient, sustainable projects to customers? To remodelers making a foray into this niche, we advise leaving the green-wash mentality at the door.

Positive Publicity

Thu, 7 Feb 2013 09:48:15 EST

Positive publicity about green remodeling has helped Meadowlark Builders “enjoy huge success … in a down market in a really down state,” says co-owner Doug Selby, of Ann Arbor, Mich. But the green part isn’t lip service, and the publicity part goes far beyond getting on reporters’ radar screens.

Tom Kelly: teamwork system and business analysis

Thu, 7 Feb 2013 07:45:13 EST

Soon after taking over the company named for and established by his father, Neil, Tom Kelly was faced with steering the company through the harsh recession of the 1980s.

Green Marketing

Thu, 7 Feb 2013 07:17:26 EST

Neil Kelly Co. partnered with its local utility company to promote the restoration of a 1928 English cottage using sustainable remodeling and energy efficient practices. Tom Kelly, president of the Portland, Ore., remodeling company, says although the goal of "The Legacy House" was to win business, the company sees the "green" remodeling market as a growing one -- and as a great differentiator. Kelly's company volume is about $13 million, with less than 10% of it "green."