Nick Richmond of Illinois-based Matrix Basement Systems has won the 2013 Fred Case Entrepreneur of the Year Award in honor of achievements in both manufacturing and marketing that propelled his remodeling company.
A website book giveaway helps to engage interested homeowners and boost one remodeling company's email contacts database.
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Use caution when promoting green products or homes.
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An Arizona remodeler offers energy audits to build his company's reputation for green building.
Meadowlark Builders and HartmanBaldwin Design/Build are at the forefront of remodeling tours that show what's "behind the drywall."
Don't abandon print advertising just yet. There's still plenty of possibility in this medium.
Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do.
Harrell Remodeling uses podcasts to both educate homeowners and promote its services.
Survey with insights into how green issues affect consumers' attitudes and behaviors in home improvement
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The Green Built Parade of Homes features seven new houses with green elements that meet the guidelines established by Green Built North Texas.
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Once you've challenged yourself to be the greenest remodeler you can be, the next challenge is: How do you sell efficient, sustainable projects to customers? To remodelers making a foray into this niche, we advise leaving the green-wash mentality at the door.
Positive publicity about green remodeling has helped Meadowlark Builders “enjoy huge success … in a down market in a really down state,” says co-owner Doug Selby, of Ann Arbor, Mich. But the green part isn’t lip service, and the publicity part goes far beyond getting on reporters’ radar screens.
Soon after taking over the company named for and established by his father, Neil, Tom Kelly was faced with steering the company through the harsh recession of the 1980s.
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Neil Kelly Co. partnered with its local utility company to promote the restoration of a 1928 English cottage using sustainable remodeling and energy efficient practices. Tom Kelly, president of the Portland, Ore., remodeling company, says although the goal of "The Legacy House" was to win business...