Green Sales and Marketing

Illinois Remodeler Wins Fred Case Entrepreneurship Award

Nick Richmond of Illinois-based Matrix Basement Systems has won the 2013 Fred Case Entrepreneur of the Year Award in honor of achievements in both manufacturing and marketing that propelled his remodeling company. Read more

10 Reasons to Invest in Energy Retrofits

If achieving energy independence, reducing greenhouse gases, or reversing climate change aren't reason enough to invest in energy retrofits, here are 10 more tangible reasons. Read more

Developing Green: A Team Approach to Enhanced Energy Efficiency Developing Green: A Team Approach to Enhanced Energy Efficiency

Creating a green remodeling template and educating developers so they can use that template in remodeling projects. Read more

Spreading the Green: MyGreenBuildings Aims to Share Its Expertise Spreading the Green: MyGreenBuildings Aims to Share Its Expertise

For a fee, this Florida-based green building franchise offers to help remodelers go green with a strong brand and business coaching. Read more

Auditing Efficiency: Checklist to Identify Energy-Saving Opportunities Auditing Efficiency: Checklist to Identify Energy-Saving Opportunities

Built Right Renovations uses this checklist as a customer service tool to help homeowners identify where they can save energy ó and money ó and to help position the remodeler as an expert. Read more

Read All About It: Book Giveaway Helps Draw in Interested Homeowners Read All About It: Book Giveaway Helps Draw in Interested Homeowners

A website book giveaway helps to engage interested homeowners and boost one remodeling company's email contacts database. Read more

Now or Never: At What Part of the Sales Process Do You Bring up Home Performance?

Selling sustainability is usually best done up front and not presented in terms of ROI but in terms of home comfort and safety, and indoor air quality. Read more

Green Gauge: Alure Home Improvements' Green Kitchen Display Green Gauge: Alure Home Improvements' Green Kitchen Display

The green kitchen display in Alure's showroom helps the company's designers determine clients' level of interest in sustainable products. Read more

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