Facebook's EdgeRank algorithm can be key in generating traffic to your company's Facebook page. Here's how to use the algorithm to your advantage.
An effective daily deal promotion depends on choosing the right provider and good preparation.
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These four social media tools will help you discover exactly which social media messages have the most influence on yo ur audience.
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Social media can help brand your business and generate leads. But you won't know what's working and what's not unless you measure results. Here's how to get started.
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A look at some of the tools and features within Google+ that you can use to build exposure and leads for your business. But first: What makes Google+ an important marketing tool?
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In this article, I’m going to show you how to set up Google Authorship linked to your Google+ account. Google Authorship displays your Google+ profile link and image next to articles and posts you publish on the Internet — a great way to build recognition and visibility throughout search results.
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You’ve likely heard that Google+ is a powerful social networking tool for your business, but you may be wondering how to get started. Given that it’s gained a lot of traction since it first launched a little over a year ago, and the fact that it can be used in conjunction with other Google tools to...
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Here are some valuable resources to help give Twitter additional fuel for an even greater impact for your business — and these tools are ones that I find many local business owners don’t even know exist.
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If your local business isn’t on Twitter, then you need to ask yourself why. Twitter is one of the most widely used social media networks, with more than 140 million users and 340 millions tweets sent in any given day.
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If you’ve read my last few articles, you understand how important and useful videos can be for your business when it comes to online visibility and lead generation. And you also know how simple they can be to create and upload.
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If you’ve read my last few articles, you now know how to capture and upload video and how to create a YouTube channel for your business. But how can you help people find your videos within YouTube? The answer is to deploy a keyword strategy.
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Videos have been proven to help businesses generate more leads and build exposure online.
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Chris Marentis gives a rundown of the types of videos remodeling companies can capture, plus a walk-through of the steps you can take to make capturing video part of your company’s day-to-day operations.
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Creating videos is much simpler than you might think. Here are some easy steps, resources, and examples so you can start putting video to use for your business sooner rather than later.