Marketing

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    RMLC Panelists Share Social Media Success Stories

    Paul Hamtil, David Merrick, and Chris Wright share their candid insight into how to make social media work for relationship building, lead generation, and brand awareness.

     
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    Responding to Online Reviews

    Follow these eight steps to respond to reviews and manage your online reputation.

     
  • Use a Blueprint to Define Who You Are and What You Do

    Atlanta Design & Build shares this blueprint for how the company re-branded itself.

     
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    Fresh Appeal: Client Gifts That Reflect Company Culture

    These small tokens are whimsical and eco-friendly, catching homeowners' attention.

     
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    Safety Update to NARI's Code of Ethics

    The National Association of the Remodeling Industry stresses the importance of preserving the health and safety of employees, trades, and clients in an update to its code of ethics.

     
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    Illinois Remodeler Wins Fred Case Entrepreneurship Award

    Nick Richmond of Illinois-based Matrix Basement Systems has won the 2013 Fred Case Entrepreneur of the Year Award in honor of achievements in both manufacturing and marketing that propelled his remodeling company.

     
  • Houzz Doubles the Number of Pro Category Listings

    Houzz, the website for home remodeling and design that has begun selling guaranteed high-visibility listing space to pros, announced May 13 it has doubled to nearly 60 the  number of construction categories that visitors can use to find a contractor.

     
  • Blogging: Getting Started

    You have a company website, but it's not bringing in any leads. If this is prompting you to consider writing a blog to remedy the situation, Darren Slaughter has some advice for you.

     
  • Differentiate or Die

    The old benchmark of meeting customer expectations is no longer valid. Remodelers must create value and exceed expectations, according to consultant Remodeling Leadership Conference speaker Sam Geist.

     
  • To Get Business, Focus on Relevance and Quality: Branding Expert

    Focused, frequent, high-value content placed on high-traffic Internet content aggregation sites will give you your best opportunities to boost your company’s revenue and profit, a nationally known branding expert told attendees at the Remodeling Leadership Conference.

     
 

Prequalifying Leads

Upscale Marketing

  • Upscale in a Dowturn

    Remodelers must work harder and smarter to capture the discretionary spending dollars of high-end clients in a down economy.

     
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    Staying Power

    These remodeling companies have been in business for 25 years or more. What’s the secret to their long-term success?

     
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    Design Branding

    An updated logo and marketing plan help an upscale firm capture design/build projects.

     

Charitable Giving

Marketing Benchmarks