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Wolf Appliance

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  • 4717 Hammersley Rd.
    Madison, WI 53711

How Sub-Zero transformed the American kitchen

Remember the kitchen you grew up with? It was on the small side, with a refrigerator, range and maybe a dishwasher. (Or maybe you were the dishwasher.) It worked just fine for your family, but got crowded on Thanksgiving and other special occasions. Usually company gathered in the living room.

Now look at today’s kitchen. It’s the gathering space, the soul of the home, where cooks exercise their creativity on responsive appliances, and guests savor the finer things of life. It’s the showplace of the home too, with a multitude of exquisite design materials replacing the homespun cupboards and bright linoleum you remember. Where’s the refrigerator? Often invisible, hidden within fine cabinetry.

What caused this transformation? Changing lifestyles. Greater disposable income. And seventy years of innovation from Sub-Zero.


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