The Bilco Company line of products, including Roof Hatches, Smoke Vents, Floor Access Doors, Safety Products, Intrusion Detection, Bilco Basement Doors, Egress Window Wells and Perm Entry Entrance, all have a reputation among architects, engineers, and the construction trades for dependability and for products that are unequaled in design and workmanship. The Bilco Company designs products to provide many years of trouble-free service.
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But Tim Britton of Tim Britton Construction Services of Falls Creek, Pa., has discovered a way to fund a third of his $50,000 advertising budget. Britton, whose construction business and showroom revenues topped $1.4 million last year, has for 15 years used cooperative programs with such companies as KraftMaid Cabinetry, Marvin Windows and Doors, The Bilco Co., and GAF Materials Corp.KraftMaid, for example, reimburses half of Britton's radio, print, and Yellow Pages ads mentioning its products. Kim Craig, KraftMaid marketing manager, says showroom dealers do have to log a certain percentage of sales to qualify for co-op dollars, and there are other restrictions and requirements as well.Britton says the best place to learn about co-op programs is through suppliers and their manufacturer reps. Read more