For 45 years, KraftMaid’s main mission has been to understand what homeowners want and need from their kitchens. We understand that a kitchen isn’t just a kitchen. It sets the mood of the whole house. We design and build kitchens for the way people actually live, and make the journey of creating a new kitchen easy.
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But Tim Britton of Tim Britton Construction Services of Falls Creek, Pa., has discovered a way to fund a third of his $50,000 advertising budget. Britton, whose construction business and showroom revenues topped $1.4 million last year, has for 15 years used cooperative programs with such companies as KraftMaid Cabinetry, Marvin Windows and Doors, The Bilco Co., and GAF Materials Corp.KraftMaid, for example, reimburses half of Britton's radio, print, and Yellow Pages ads mentioning its products. Kim Craig, KraftMaid marketing manager, says showroom dealers do have to log a certain percentage of sales to qualify for co-op dollars, and there are other restrictions and requirements as well.Britton says the best place to learn about co-op programs is through suppliers and their manufacturer reps. Read more
Tastes in cabinetry styles are heading downtown. Uprooted baby boomers and the emerging Generation X market are increasing the demand for sleek, modern doors and unique glossy finishes. Both groups are making a shift toward more European styles, says Sarah Reep, ASID, CKD, CMG, Kraft-Maid's director of design. Read more